Become the Expert. Master the Appointment. Win the Sale.
Your complete Home Genius learning system — from roofing fundamentals and exterior products to homeowner presentations and closing mastery.
Learn It. Practice It. Master It.
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01 — Roofing Foundations
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The Training Path
Your Complete Sales Academy
Eleven lessons across three Academy sections. Filter, search, and open any lesson to begin.
Foundations
Know the Product. Understand the House.
Roofing Foundations
How a roofing system works, the key components, and why each layer matters.
Inspection to Replacement
Recognizing problems and understanding the process from roof inspection to complete replacement.
Products, Warranties & HG Difference
Understanding roofing products, the complete roofing system, warranty distinctions, and Home Genius value.
The House is ONE System
Understanding how siding, gutters, soffit, fascia, water management, and other exterior systems work together.
Complete Home Package
Exploring insulation, windows, exterior doors, and the opportunities and considerations of comprehensive exterior projects.
Field Execution
From the Driveway to the Presentation.
Appointment: Start to Finish
The Home Genius appointment process, discovery, inspections, documentation, and the manager mid-call.
Sales Presentation
Turning inspection findings into an evidence-based recommendation and communicating value before price.
The Money Conversation
Presenting price confidently, understanding financing, and discussing payment options and affordability.
Closing
From Understanding to Confident Execution.
Cardone Closing & Rebuttal
Closing discipline, objection handling, rebuttal preparation, and sales-conversation practice.
Hormozi's Closing Psychology
Understanding buyer hesitation, confidence, decision-making, trust, and perceived value.
The Unified Home Genius Closing System
Integrating the Three Missions, Matt's Mid-Call, the Box-In Method, Payment Cube, Cardone, and Hormozi.
Practice Makes Expert
Know It. Explain It. Execute It.
The difference between knowing a sales concept and using it confidently is practice.
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